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Page Setup and Optimization: Creating a Facebook Page for the business or brand and optimizing it with accurate and compelling information, including profile picture, cover photo, about section, and contact details.
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Content Strategy: Developing a content strategy tailored to the target audience's interests, preferences, and demographics. This includes planning and creating engaging content such as posts, videos, images, stories, and live broadcasts to attract and retain followers.
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Content Calendar: Creating a content calendar to schedule and organize posts in advance, ensuring a consistent and timely presence on the platform. The calendar should include a mix of content types, themes, and topics relevant to the audience.
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