Google Analytics

Tracking: Google Analytics tracks various aspects of user interaction with a website, including page views, bounce rates, session durations, and more.

Audience Analysis: It provides insights into the demographics, interests, and behavior of a website's audience, such as their location, age, gender, and devices they use to access the site.

Acquisition: This feature helps you understand how users find your website, whether through search engines, social media, referral sites, or direct traffic.

Behavior: Google Analytics tracks user behavior within the website, including which pages they visit, how long they stay on each page, and the actions they take, such as filling out forms or making purchases.

Conversions: It allows you to set up goals and track conversions, such as form submissions, purchases, or other desired actions, to measure the effectiveness of your website in achieving its objectives.

Customization: Users can customize reports and dashboards to focus on specific metrics or insights relevant to their business goals.

E-commerce Tracking: For online stores, Google Analytics offers e-commerce tracking, which provides detailed insights into sales performance, product popularity, and transaction-related metrics.

Real-Time Data: It provides real-time data on website traffic, allowing users to monitor current activity on their site.